I really enjoy this place- if you like bialy's like I do, they have the BEST bialy's in town in my opinion. If you get an entree, be prepared to take some home, as their portions are enormous.
It's a typical New York family owned deli. Sometimes one of the owners (I think he's the son of the owner) can be pretty moody and rude but if you can deal with that, it's worth it for the food. I go back here all the time when I'm in the mood for a good bialy or breakfast. Excellent cream cheeses too- my favorite is their veggie cream cheese. They have lunch and dinner too. Give it a shot! I can't think of a better Jewish deli in town.