Congrats on the new restaurant concept, making breakfast inedible! Was the good egg for years, they recently remodeled and rebranded. I've always kind of viewed the good egg along the same lines as Dennys. They are average but consistent and decent value you can count on. First watch is none of that and much less.
The new concept is to take breakfast items, complicate it, add entirely to many additional elements, and make it Frenchy fancy for no reason.
Went in with the wife yesterday to try it out and there was nothing simple, nothing traditional breakfast. Gone is the chicken fried steak, regular egg breakfasts, or simply breakfast. Now every breakfast item had stuff in it I could not pronounce and didn't know what it was. Instead of mushrooms they had some sort of odd type of mushroom they had roasted til it was dry and hard. They smothered everything in funky sauce. Horrible. Considering how many absolutely wonderful breakfast places are in the area, I will not be back to first watch again.