Ok, its not the greatest mall. Its not where the kids want to go. Its rarely crowded except maybe on Black Friday. I like that its NOT crowded. It has some unique shops. It works for me. I like the Visa gift cards that are at a low $3 fee at the service counter, a decent food court, I'm a fan of Hot topic, Spencer gifts & Fuzziwig's, and there are plenty of clothing stores... I'm not sure how it stays in business but I'm glad it does! Proximity is king - I could go to Desert Ridge, yet usually will choose PV instead.