Its a DIY frozen yogurt place with loads of innovative flavors and great toppings. I always opt for the not so exciting original tart (which is so so good with fresh strawberries and chocolate). The reason Yogurtland deserves a 5 is that they totally don't rip you off for yogurt. Its frozen yogurt for goodness sake- no reason to charge some ridiculous amount.. Plus if I want one strawberry on my yogurt (or something equally as crazy) I can put whatever I want on my yogurt. What's not to love??