Huge portion, friendly staff and most importantly their burritos taste so much healthier (hence the "lack of flavor" I guess) than a lot of burrito places in town.
I can agree with a lot of yelpers here that their burritos are pricey and it still bothers me that guac is not complimentary. Other than that, I am a fan and have returned several times already! ;)
Value: 3/5
Ambiance: 4/5 (nice decor and huge communal space)
Service: 5/5