The attentiveness and knowledge of the staff here is what makes this store great. I came to the store to buy some gifts, a bit hesitant about buying because of the reviews I've seen about price. I was treated to a mini-private show. The staff helped me pick perfect gifts for each person based on their abilities and age. They taught me how to execute each trick. I must have had a 20 minute private lesson. When you shop here, you're paying for expertise and a show, not just a product. Loved it.