Ramsay attempts to alter the nature of hamburgers from a completely transparent business perspective. The restaurant is presentable but lacks any trace of authenticity. The condiments of whatever clever burger you order are small and placed in the center of the burger- so if your burger has jalapeƱos grab some water because you will swallow all of them in one bite about halfway through your burger. Shakes are good, then again it's hard to mess up a shake. Fries are fine. Not worth the money for any burger enthusiast. These burgers deserve a place in a picture but not a place in my stomach.