The store is conveniently located for me. I am pretty informed about fitness and when it comes down to supplements I usually grab whatever is on sale. However the sales rep was really pushing an isolate product on me saying that the whey blend I was pretty fixed on would not be effective. The isolate was approximately twice as much as the whey I was used to buying. The rep kept telling me this to the point where I was uncomfortable enough to go to a different health store.