I discovered this place about a year ago, and since then have been in probably 10-15 times. I love it! I've been attempting to switch up my makeup and skincare routines into natural alternatives. Yes, this store is definitely expensive, but I think in a way you get what you pay for. And you're putting this stuff on your face and body, so I don't mind it being expensive! That said, I space out my purchases. The gals that work there are always lovely and happy to give you a sample or help you try something on. The brands Melissa carries are beautiful, well made and good for you. Can't get much better than that!