This is a jewel box of a shop filled with niche and cult beauty brands and a welcoming vibe. Jeffre is a master at brow shaping with tweezers -- a method that, in my opinion, gives the artist more control for a personalized, precise line. The guys here could not be nicer, nor more informed about the products they carry. You don't get this kind of personal attention, range of quality cosmetics or ambience from a department store cosmetics counter. My only regret was not stopping in sooner!