Muji falls into the category of stores I like, even though I fall outside the target market.
The store is clean. The layout is easy to navigate. Prices seem easy to understand.
In a perfect world, Muji would be a great store for guys; founded on an aesthetic of 'good enough' rather than promoting conspicuous consumption. You can buy your jeans and cozy sweaters and shirts and socks and underwear, and look innocuously fashionable.
You can groom yourself with all manner of toiletries (I have splurged here, and they are great-nicely finished in a minimalist kind of way).
You can pack everything in a soft-shell suitcase and tiny plastic pouches, or spread everything across your apartment using their hangars and storage solutions.
You can even write down your next Muji shopping list on their stationary in its raft of playful colours, and stamped with your own seal.
I would love to do all of this, but I have to admit I find their proportions (for guys anyway) to be off.
And by off I mean small.
I don't consider myself a giant by any stretch. I'm 5'10, not skinny but I don't need to avail myself of the scooters at Wal-Mart.
And yet when I come here I gain an appreciation for how Andre the Giant must have felt. Lonely, and frustrated, and bereft of cozy underwear.