AHHHHH! Love this place. Every time I'm in Kensington I grab my friends to stand and wait outside for me as I peruse the cute Japanese items. I am a seeker of all things cute and Asian, so I really enjoy little stores like these.
They have a lot of items that I am not able to locate in other places such as GUDETAMA SOCKS! I've bought so many of these socks that it's quite ridiculous but the price is really good for these items (1 for 3.50, 3 for 10, 5 for 15). Everything in the store is on par or a tiny bit higher to what I've seen in other stores that sell similar items. They have a large amount of Face Masks, but if you live close to PMall it's nothing new. They also have a lot of stationary and little figurines that you would typically see on Ebay or Aliexpress, but they are still sold at a good price.
I also really appreciated the amount of snack and foods they sell there as well. I've only tried the pudding (which I'm not too big a fan of lol, but the flavours they had were really cool). I saw the onigiri and the sweets in the front, but many times I felt pressured to just leave and not purchase them which brings me to my next point:
My only con is that I wish they were bigger and it was less cramped. Many times I've felt I needed to rush out as there was a bunch of people in the store and I couldn't go back without bumping into something/someone.
If you're someone who loves stuff that they really don't need, then I highly recommend dropping in! 4/5.