people like this place because its different than what you normally see. i will tell you that it's an italian version of chipotle. my favorite choices are the salmon and the chicken. the sauces...be warned...every one has an immense volume of garlic in it. so unless you plan to mouthwash and brush your teeth afterwards...be prepared to reek of it.
i LOVE the piada sticks. however, the service can be underwhelming, and the fact that i had to go back TWICE because i ordered a parmesan piada stick and got pepperoni both times before the right one disappointed me. i probably won't go there again.