I was pleasantly surprised with the diversity and abundance or products here, and the name is not a false advertisement! The prices really are that good. Another highlight is the produce section, which is located in an entirely different section that is temperature-controlled- I haven't seen anything like it. The staff here are all nice, if not very quick on the check-out lines. If I lived back in Bloomfield I would have switched my shopping needs from ALDI to here. In my opinion, this is a good addition to the neighborhood.