The biggest crime that Fresh commits in my mind is that it is so completely overrated. I have had delicious meals from them, yes, but the only truly satisfying ones have been take out rather than eat in, as I feel the dining room experience here leaves something to be desired.
For one thing the dining room is far too cramped, and during peak times it is not only frustrating to bump elbows on your way in/out, but also noisy. The food is good but I think the slick lifestyle-based dining is more the appeal here, unfortunately. It's the conspicuous consumption of eating - why be a vegetarian if you can't sit in a glorified fishbowl and prove just how vegan you are.
That said, I am a fan of the so-called power bowls with come with rice or noodles and an assortment of veggie type items including usually tofu or other bean-based proteins. They are pretty tasty and if you can order in advance for pickup you're aces. Just don't try to get anything to go from the restaurant without calling ahead, unless it's one of the previously made sandwiches ready wrapped at the front, which can be popular and go fast. My one friend put it best by saying that eating at Fresh made her feel as though she was doing something good for her body, but that after enough meals from there you realize you're basically just filling up on leaves and simple carbs.