F&E are like glorified convenience stores in the US but its size works best in urban settings and not in suburbia where space is unlimited. I'm still surprised there isn't a F&E like concept in downtown Phoenix where I'm sure it would be a hit! Anywho, I'm not really a big F&E shopper and only stop in for convenience items, like cane sugar if I ran out when baking a cake, or buying a ready-made salad if I'm too lazy to make my own (which is most of the time!).
For the most part, this location has friendlier staff than the one by my house, and its organization is typical of F&E stores as well as cleanliness. I'm a fan because Fresh & Easy now carries Magnolia Ice Cream in pint sizes! Magnolia is like Dreyers in the Philippines, it's the big leagues and they make the yummiest and creamiest ice cream in tropical fruit flavors, the Mango is a must and the Avocado is just mmmm good! So, stop by and grab some, there's no regret er maybe the calories but that's another matter! :P