I am about the furthest thing from a Francophile... BUT THIS PLACE IS AMAZING!!!!
The macaroons are what draws a large part of the crowd, and that is because they are sensational. That was my primary purpose for going, until I tried some of the bread.
Best bread and pastries in the city hands down. Beyond that, the magic hand of the baker makes better pastries that I have had anywhere across Europe. This shop is a regional treasure and should be celebrated in our city.
PS - Get there early. Sometimes selections are thinned out by 9am. Prices could be 4x what they are now and still sell out.