What can I say, I am a huge fan- the consistency, the taste, the fun. My entire family has moved up to Madison in the past several years and Michael's is really a simple pleasure that I look forward to enjoying. They have a nice outdoor area and parking and they are open reasonably late (for Madison, 10pm is crazy!). The best part is that they are now open year 'round and sell pints. I mean, the pint list is insane. Recently, my dad had a stroke and was very depressed. I picked up a few pints of raspberry and he just couldn't get enough. It really cheered him up. My personal favorite is peppermint, which only comes out at holiday time. Michael's saved my Christmas last year when I couldn't find any peppermint ice cream in Chicago. And if you're in the mood for a late night snack, they also have burgers, even turkey burgers. And...even your dog can enjoy Michael's frozen custard...just ask for a "K9 cup"--your dog will thank you. =) The only small complaint I might have is that sometimes the employees are very slow or don't make everything at once so you might have a lot of melting.