On my recent trip to California I made it a point to get to two froyo places - Pinkberry and Yogurtland. Despite liking the tartness of PB's original flavor, it just couldn't match up to the variety of flavors, toppings, and the cheap pricing of YL. Unfortunately, from what I had heard, the only other froyo place with the "by-the-weight" model in Chicago was pretty bad.
I've known about the one in Champaign for a while but I'd never gone...perhaps due to a fierce loyalty to Jarling's Custard Cup and the Moonstruck that Cocomero replaced. But, as a lover of froyo I had to see what the fuss was about...
Fellow Yelpers, Yogurtland has come to the Midwest. Tons of flavors, tons of toppings, cheap price, and super happy decor. And most importantly - it's good. ESPECIALLY the red velvet froyo. My friends described my reaction as if I had just saw the love of my life. In-freaking-tense. I'm happy I have a Custard Cup alternative to go to if I visit UIUC in the colder months.