Joe and his staff are friendly and will give you candid advice.
I've come to The Optic Zone for the last 5 or so years and will keep returning because they are excellent at what they do. I've had them find me new frames + lenses that I wear daily, as well as a pair of prescription sunglasses.
The staff knows how to match frames to you face. They'll ask you a few questions about what you do to get a sense of your job and personally, and then pick out a bunch of frames to show you. No pressure, no being upsold. And when you pick up the glasses, they'll make sure they actually have a snug fit on your face, so none of us have to push up glasses and look like a librarian (unless that's your thing).