Just moved to this side of town and I am very happy this is now my local grocery store! The prices are impressive, the store has a wide variety of items (competes with other chain stores in the area like Target, WalMart, Fresh & Easy, etc.) and it has an overall friendly neighborhood market feel.
I rented a carpet cleaner the week we moved in and the store manager was the one to help me with it. She was very friendly and helpful. Customer service is certainly a lost art in this city and this store is mastering it.
Also impressed with the pharmacy. Friendly, easy, and never too busy.
Not a fan of the store's bakery items or alcohol selection, but outside of that it has all you expect in a grocery store.