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| - I undeniably love Joe Fresh, but I can't quite get behind giving this location a 4 or 5 star review.
While I love the idea of an independent Joe Fresh location - making it a real store (though harder to persuade my boyfriend to go in, as it's no longer "grocery shopping"...), I feel like it might have taken away from the brand a bit.
I loved going in to the grocery store and grabbing Joe Fresh items - cheap, simple basics. I feel like this independent store is driving up prices (no longer so cheap, boots around $100), but it's not like the service has improved at all. I could get behind bad service for an $8 pair of flats, but not for a $50 pair.
That being said, you can still find great items, and it's worth a visit if you're upstairs at the Loblaws or Winners locations. They still occasionally have a great end of season sale and their women's yoga wear is still the cheapest I've found!
I don't mean to bash you, Joe Fresh (my love!), but maybe you should have stuck to what you knew - cheap grocery store clothing!
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