My wife and I heard about this place from a friend that recently had a baby. We were quite surprised at the selection, of which many are not carried at the big box stores.
I assumed that based on the ritzy neighborhood it's in the prices would be quite high, but I was wrong.
Overall,:
- quite good value on most things
- great selection of items that may be hard to find otherwise
- very helpful and knowledgeable staff
- fantastic website
- best of all, they have the best baby registry system we've come across. For example, unlike Toys' R ' Us they keep track of every item and who purchased it. That made returns of unwanted presents with no gift receipt so easy vs. The others that give you the value of the lowest price in the past 90 days. To top it off, you also get 10% of your first purchase when you register for the baby registry.
The only negative is that they only have one store. I live near Aurora, so a second store closer to home would be a huge benefit.
I'd like to suggest considering an expansion to both North of the city (I.e. Richmond Hill) and West (I.e. Oakville / Milton). Both areas have lots of new babies with parents looking for more options.
We're now off to visit them again to pick up our stroller and to get our car seat professionally installed!