When I noticed this place in the Walmart parking lot before it opened, all I could think of was "just what we need, another crappy Asian AYCE place to go out of business within 2 years". What a pleasant surprise to find an AMERICAN chain (based in Colorado) has decided to open in Durham region! Joy!
Their schtick is noodles obviously, but not what you might be expecting. This isn't an Asian noodle joint, nor is it trying to compete with East Side Mario. I'd say it's BOTH! On separate visits I've had the steak stroganoff and the alfredo mont'amore and was pleasantly surprised at the quality and portion size. You'll leave full, but the portions aren't so huge that you can't finish half of it. They have the quality/quantity balance nailed.
Always place your order online so you don't have to wait as long on arrival. I live about 10 minutes away so I submit my order before leaving my house and my food is ready for me as soon as I get there. Unlike other places (like Starbucks) you don't pay ahead with online ordering. Soft drinks are unlimited refill (the fountains are out in the dining area).
East Side Mario sucks huge and I wish we didn't lose the Olive Garden, but until/unless OG returns to Canada, Noodles and Company truly fits the bill, at a slightly lower price point. Highly recommended. Now I wish more American chains would come up here (*ahem* SHAKE SHACK *ahem*)... Support these guys and maybe more will show up!