For the trend followers, waiting like an "idiot" in a long line outside a place might seem like a "cool" thing. But honestly, give me a break!!!! Management is as stupid as it comes with this type of practice, playing hard to get nonsense. The long line is a "deliberate" act, staged by deliberate management to create that Buzz some folks crave (dumb idiots). If only they had plan on adding 2 ADDITIONAL cooking areas staffed by 1 or 2 more pancake cooks, the lines would be gone in no time. There, it's that simple and silly. My advice, for those who make good living, don't bother waiting until management shape up and add more capacity to increase volume and speed. Silly pancakes are not worth that kind of time and money. For those willing to stand outside in the cold frigid weather in Toronto for a pancake, more power to you.