I love the boats carrying sushi that travel around the restaurant... I rarely get to eat from the boats as I don't eat fish and order from the menu - but I love that they are there in concept. I secretly do get a dessert more often than not because I want to use the boats and there will be a thing of cream puff or something out. As far as the rest of the ambiance, I also quite like the water feature and cranes they have too.
We eat here a fair bit - and would likely go more often if it wasn't for the LONG line that forms at certain prime times.
The one thing I appreciate most about Sushi Boat is they consider people like myself on team veg (no fish). If you check out the menu on the placemat they have a whole section of veggie friendly options. The don't have any "fancy" sushi for veggies (or really in general) but they have the standards and then expand a bit beyond standard. Like, they have pickled radish and some kind of mushroom roll which are not found everywhere but also not overtly unique or anything. When you order from the menu, the rolls are out very quickly. Often after sitting, I've ordered within 5 minutes (delays are because you're deciding, not the staff!), had enough time to snag a plate of cream puffs to eat first (hehe) and my rolls are starting to come out sometimes before my plate of 5 puffs are gone - which is excellent. The delay at SB is getting a seat - not in eating.
SB works on the colored plate system starting at $2 for a red plate with about 3 pieces usually. Most of my veggie items are $2 - the nothing notable exception I can think of is avocado roles that I think are $3 (maybe $2.5). Silver or Gold plates are some of their fancier roles and that's about $6 (I think). For the most part that puts their sushi on par with food fair or superstore pricing and it's fresher in most cases.
If I'm feeling fancy sushi I'd probably go to somewhere like Kinjo but if I'm just feeling something simple then we'd head here. I would recommend - but only if you're not planning to go right before me and make me wait a bit longer! ;)
Review 4 of 30 in Yelp's 30 Day Challenge