I recently purchased a new Trek Crossrip from the Trek Store and couldn't have been happier with the helpful staff in guiding the purchase, quickly getting a bike for a test ride, and getting the bike out of the door right away. The Sales Manager James gave great advise on the differences between platforms in the bikes I was interested in and set me up with the perfect bike in my price range with the features I wanted.
Will be looking forward to going back to the shop for tune-ups and to kit up my new ride!