Not just hype! The best smoked meat I've ever had.
The restaurant is small and you're seated at long tables, shoulder to shoulder with other diners. Old school style diner where you actually get to socialize with other human beings rather than being immersed in your phone.
On to the food. The smoked meat sandwiches are out of this world. They offer lean, medium, and fatty meat. I suggest the fatty: it is the most flavourful. Sandwiches are overflowing with meat to the point where you need a fork to finish everything. The only condiment is mustard, and that's all you need. Also comes with a pickle.
Depending on when you go, be prepared to wait in line. But the line does tend to move quickly and it is DEFINITELY worth it. Try to miss the lunch rush. We went at lunch time and waited about 15 minutes. But when we left there was no line at all.
This is a must eat in Montreal. We were only in Montreal for two days and we had ate here twice. You won't be disappointed.