Luv-It is a Las Vegas institution! It is located in a sketchy parking lot downtown, right next to a strip club, could it get more Las Vegas? Don't be surprised if you see an eclectic crowd, including the Mayor and other local celebrities. They have a flavor board by the window, so don't assume that they have all flavors at all times. They aren't known for customer service and can definitely be abrasive, but there is a reason there is always a line. The custard is delicious! It is light and creamy, the perfect treat after a scorching Vegas day. I always get the chocolate marshmallow sundae because it is the perfect flavor combination (and my favorite ice cream combo). You only need the regular size, no need for a large and don't forget they are cash only! Join the masses and treat yourself to some Luv-It on a hot Vegas night!