I don't know, maybe I'm just not the target market. The prices seemed way too high, but I guess you're paying for the dance club aesthetic: pounding music, neon lights, too-cool-to-be-here wait staff. The takeout service is slow (we had to wait for someone to come out from behind the counter to box up our macarons), the vanilla macaron tasted like cake from a box (far too sweet and no recognizable vanilla flavour), and honestly, there were just too many small children running around shouting over the music to tell their parents what frozen yogurt toppings they wanted. Ugh.