I really think this is the best place to bowl in the Valley. You get the huge amount of lanes, the Cosmic Bowling, the giant pitchers of Shock Top for cheap and chili-cheese fries going? It's all a recipe for bowling done right!
Even during March Madness they had all the games going on screens around the lanes in HD, with a family-friendly radio soundtrack overlayed. You can basically get any bowling-related thing out of a vending machine (including overpriced socks). Even the selection of bowling balls is pretty swank. Give it a try!