I love this place because although they are super expensive, I find stuff here you can't really find other places. Some things ya you can find at Sally's Beauty Supply and some things you can find at Ulta, but not everything.
I find nail polishes I can't find other places, make up brands I can't find other places, and although expensive it's still cheaper than the mall department stores. And I must admit I love their volume of reviews on products. It's almost like every customer that walks through their door or shops online post a review about products they use which help guide me on what to use for myself.
Great company, very happy with their company over all and this location store.