A great burger at a very reasonable price... In fact it was the cost here that surprised me.
Service is mostly like a fast casual. You order at the desk and then take a seat in a slightly community setting and they bring food to you. Given the brand name and location on the strip I was shocked that I could eat a great lunch hear with my wife for $30. The burgers are well prepared and all come with a signature sauce that sets them apart a bit. The sides are more than big enough to share. I find the "crunchified" version adds some nice texture and saltiness already.
If you're looking for a high quality hangover killer on this end of the strip stop in for lunch.
For the question of liquor - the offer a selection of a few beers, wines, and margarittas.