Eh. I just don't get the hype.
Here's the positive...
The place is immaculate and well run. It's insanely busy and even the restrooms were spotless. It's also *very* friendly and I enjoy the California look and vibe.
The meh...
The burgers are OK. Largely flavorless but well cooked and with fresh veggies.
The fries really aren't good at all. They taste a bit like the really crappy old Wendy's fries.
I realize that you can customize it all you want with their "secret menu" .. but frankly their main menu should show off their best product.
Shake Shack has a significantly better product and it's very close just outside of New York New York.