We were able to get the deal that we wanted after much negotiation. Yes you do have to haggle car dealerships, nothing has changed. The best part of the transaction was our financial services manager, Brent Melville. He was very knowledgeable of all the products and gave us a good deal for the coverage that we wanted for our vehicle. He also beat the APR that I was offered from my local lender by 1.5%. I would recommend asking for him by name if you happened to buy a car at this location