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| - While I was shopping here, I mentioned to the owner that this place is very impressive. He quickly said "hopefully not too impressive?! I don't want to frighten people the way some athletic stores do with too much gear." See, this would have been my impression of the place had it not been for the incredibly friendly demeanor of the owner and the staff as a whole. The level of service at this place is top-notch, the sort of service and expertise you secretly hope for (and pay for) at small boutiques. As soon as I walked in, I was greeted and brought to an associate who got to work getting to know my feet. They asked me what I was looking for and what my activity level was, watched me walk around, correctly pointed out some orthopedic abnormalities that needed correcting, and set about looking for precisely the right sort of shoe for my lifestyle and physiology. We then tried on at least eight pairs of shoes, covering a wide gamut of options in terms of shapes, fits, and designs. All during this, he answered questions I had about running shoes, their mechanics, their care, and other sundry things that I've always wanted answered but never knew anyone knowledgeable enough to answer them. The last time I had that sort of attention, I was at Saks being fitted for a suit.
In short, the service here is impeccable. And if you want anything better than the cheapest disposable sneakers from Zappo's, then come here and buy the right pair.
PS: I checked in on Yelp and they gave me a coupon for $10 off! So don't forget to do that.
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