Tired of sending that same (and expensive) flower bouquet that just gets thrown out after a few days? How about sending something entirely different - a bouquet of (perhaps even more expensive) fruit instead?
I have to give these guys props, because the idea is pretty cool. While giving flowers is an idea that hasn't changed much, and you seem like you are flushing money down the toilet since they really will not last long, at least with this you get a meal (okay, a snack) with the gift.
But after someone unknown assembles the arrangement, then it travels in the back of an - albeit refrigerated - truck, and it sits for a few days, are you really going to want to eat off of it? Probably not.