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  • I have said this before and I will say this again, differentiating yourself in the "burger" market is tough. How many different burger blends can you come up with that makes your burger that much tastier and "different" from the next burger joint? Between national and local chains, we are almost inundated with burgers. So why would someone want to bring a new burger restaurant this way? Hmmm! I know why! Not everyone can afford to spend $20 per person to have a decent burger and fries and not everyone has quite bought into the mystery/questionable burger patties that some places serve that are priced under $2. Smashburger fills a neat niche...Tasty burgers and sides that won't break the bank and where you don't feel like you have to cash in your 401K! The burgers tasted like "beef". I know that sounds funny but seriously, I've had burgers from unnamed sources where I really questioned if a bovine was used in the making of the burgers. Smashburgers tasted like real burgers with real ingredients! I loved that idea and concept. I also loved the fact that you could try quite a few burger variations and have several options for sides. (E.g., Truffle Mushroom Swiss Burger - heavenly; Steel City Burger - pretzel bun and bacon? Come on man! Yessir!) Most of these burger places don't offer different sides and just offer one type of fry with differences only in the size of the portions. Honey, fried pickles, onion straws, sweet potato fries, rosemary scented Smashfries. Child, please! And while I didn't get to try a salad (I know it's a burger place, but I like options!) I could be happy ordering one of their salads. The salads looked fresh and appetizing. When this place opens to the general public, My daughter Muff and I will be there...Eating real burgers, sides and drinking down real milkshakes made with Haagen-Daz ice cream, don't you know. And I won't be broke after ordering!
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