I have been a 'Trek' guy for many years, one of the reasons is the great service and customized help I receive at BR. Have purchased both road bikes and mountain and more recently 'upgraded' my daughters bikes for christmas. When I received the call that my girls bikes were in, BR went the extra mile and made sure I picked up before they closed the day before Christmas and the 'store next to target' as not to give 'Santa' away. Little things like that are very much appreciated. The service has been great, always helpful and willing to fit in some 'minor' adjustments on the fly. Can't say enough about having a local owned bike shop that I enjoy stopping in!