Thorough, honest, reasonably priced, and absolutely experts at their craft. I'm not sure what else you could ask for. Oh yea, they'll back YOU the customer with any reasonable issue you may have with a bike made by their manufacturers (Titus, Yeti, Niner, Salsa, Kona, etc etc).
An admitted critical person, I have not found this to be the case with many bike shops! Pete and crew are no-nonsense Ragers bent on your MTB satisfaction.