More hype than anything. It tastes like any other sandwich from a DECENT deli. Out of convenience, it's probably one of the easier things to eat after clubbing or something. I've had the Hawaiian, some kind of BBQ one, and the roast beef. All seemed okay to me. Didn't make me want to go out of my way or jump for joy to get one. It's a good sandwich, indeed. Not really what people have made it to be.