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| - I could never go to Vegas or any East Coast city without going to Shake Shack. Period.
The first time I ever went, I knew it would be trendy and I had some expectations. The first thing that caught my eye was the branding. Their branding is everything, and 3 years ago something like that really does set a business apart from the rest. To me, it shows they are passionate and care enough to have their business be different yet up to date. Their brand is cohesive and I can tell just by looking at it that is Shake Shack.
I ordered a Smoke Shack because bacon, fries, and a plain chocolate shake. I don't normally order anything dairy since I can't have it, but I was feeling rebellious. The sauce is amazing, the toppings are perfect, the bun is only cut 3/4 of the way so the stuff inside doesn't fall out as easily, the burger is an actual beef patty which I am picky about, and the fries were the perfect balance of fried but baked and not overly greasy. I didnt eat more than a few bites of the Shake, but it was also amazing.
Since that visit, I have had pretty much their entire menu except for the hot dogs, and I am nothing but impressed. I can order anything and know I am getting something delicious. The first time I had their chicken sandwich it rocked my world. I know will switch off between the burger and the chicken sandwich since I can't pick a favorite.
I wish I had more to contribute as far as shakes go, but I've heard to always go with the concrete shakes since they have the best consistency. I also know that each location has their own specialty Shake.
Bottom line, you are a fool if you don't make a trip if you have one close in your travels.
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