Most items are organic, fresh, earth friendly and vegan here and it's worth the price for some items. It is the first place I've been to that sells macaron at the bakery. They also sell hot food and smoothies with ready to add fresh wheatgrass. They have store coupons in the front and a wine and cheese selection in the back. The store's atmosphere is a lot friendlier than whole foods which feels like a supermarket. I like it, it's a nice health foods store.