Have been here numerous times including when I lived in LA.
Went today for lunch with a large group of 9.
Luckily I looked at the menu because it was the dinner menu (basically the lunch menu with a few additions) and not the lunch menu.
Lunch is 17 dollars which is kinda pricing for Tempe and dinner is 25 dollars.
Asked for the lunch menu and was told that since it's a holiday (Presidents Day!!!) they are charging the dinner price all day.
Asked to speak to manager and asked for reasonable accommodation and for lunch time to be lunch price.
For a group of 9 that's a lot of money for lunch.
He refused.
We left and went next door to Kabuki who didn't think that Presidents Day required a gouging of the lunch time crowd.
I will be back to Gen because I love the food but it no longer is my "go to" for visitors.