I dig it. It reminds me of restaurants I would frequent back home in San Francisco. I found it to be a very cool spot with friendly, efficient bartenders and servers, diverse (yet relevant) menu and handsome architecture. I love the open airy-ness about the restaurant and the combination indoor-outdoor bar area. The brick oven is impressive, the wines are exciting and the food is phenomenal. Everything is very reasonably priced, including drinks. Parking is valet-only, but it's complimentary. St. Francis is the perfect place for drinking wine with friends, and has definitely been added to my happy hour rotation. It also strikes me as a great "date" spot. Not that I'm in any danger of needing to be concerned about that.
For as cool as this spot is, nobody there seems to be up their own a$$ about it. The ever-increasing cloud of smug I've noticed in Phoenix has definitely passed over St. Francis.