Rally burger is a pretty great alternative to McD's or BK, and its somewhat unfortunate that there aren't more locations in the Phoenix area. Their seasoned fries are awesome and even better with chili. What I was really impressed with, though, is their value burger selection and flavor. A simple rally burger is a buck and change and seems like some of the non-value burgers at other fast food. Good condiment to meat ratio, and flavorful. And no skimping here...you get all the condiments even on a value burger: lettuce, tomato, pickle, onion...all that. The other thing I really liked was they have a value buffalo chicken burger which was actually really tasty. All in all, yes its fast food, but its a different flare with unique options and arguably better quality in some areas.