I love everything about Apple, especially their customer service.
Long story short, my g/f's iPhone was acting up on her. Her text messages were coming in hours late, she was getting tons of dropped calls and you could barely hear her if you were on the line with her. As her warranty was ending 12/12/09 she decided to get it looked at asap.
Her appt was for last Saturday at 3:50pm at the Yorkdale Apple Store. Due to some unexpected traffic we ended up getting there by roughly 4:15pm. Although the store was packed we managed to see a rep right away at the Genius Bar. Withing minutes the problem was detected and she got a brand new iPhone right away!
The rep was very knowledgeable, courteous and offered some advice to my g/f. More than anything I was amazed at how efficient and smooth the whole experience was. Apple has incredible products and incredible customer servicce, no wonder they are doing so well.