The most interesting, creative, and fun selection in the Valley. Trust me- I went to at least 10 different non-Luxottica stores (I swear those guys have 5 pairs of glasses that they keep slapping new brands on). The glasses have a European feel without the insane prices. Since going there I've had eye specialists amazed at how well my lenses were cut (I have horrible eyesight). My glasses are innovative and the customer service was awesome. If you're tired of the same old geek chic look (though they have those too) come here.