The food here is so good that I'm surprised it's not busier, although my visits have only been at dinner time during the weekend, and we know how it is in downtown during those times... anyways, I love Vietnamese food, and I especially enjoy fusion/contemporary style when it's done right and not over the top. That perfectly describes Pure. The food has familiar flavors and ingredients yet there's also nice surprises here and there and it works so well. I have tried about ten items off their menu and enjoyed everything. I just want to come back for more and more. Oh and another nice thing is the prices are so reasonable for the quality of food! If you haven't been here, you're missing out big time!!