Let me first start off by saying this is the first time I've ever seen a supermarket pull a "where east meets west" type of thing (I'm used to T&T supermarket/ Canadian Superstore/ Loblaws... etc). The very least I expected to see Chinese-English bilingual signage, but nope, nada. In that respect I found it was trying to hide the asianness of the supermarket... I guess you can say I'm biased, why should it be Chinese and not Vietnamese or some other asian language? I don't mind, as long as there is at least one asian language in there that would be cool. But I guess their wide asian product selection speaks for the asianness of the supermarket.
There are definitely some good deals here and there, but of course I noticed some things that are more expensive than other places.
A major thing that persuades me to go to any supermarket is the atmosphere... And I felt weird in this supermarket. I thought it would be a cleaner more proper version of an asian supermarket, but no, I was disappointed. I heard hacking/spitting of phlegm by a worker near the produce area. Then I saw a mop in a bucket at the salted fish area. The mop was under a shelf of salted fish and also beside a bucket of salted fish. I also find the fluorescent lighting to be very blinding...
One thing I really do like about Nations Fresh Food is their hot food/BBQ area. I bought roasted duck and BBQ pork here and I loved it. It tasted great compared to other grocery places I've been to. I think I may just come here to eat!